About me

Hi there,
I’m Anaïs, pronounced [Ah•nah•ee•s].

Warm welcome to my blog!

I’m glad you found your way here. Want to find out a little bit about me?


Well, I’m the frenchie from Toronto, I have a twin sister and I’m very talkative (at least my friends think so. I just think that the 20mn long intro was necessary for them to get the whole picture!). Ask me anything, I have an opinion about everything, and I love to talk.


But what I love even more is behaviors. Analyzing people and situations, understanding the cause of things, that’s my cup of tea. It’s what led me to study and work in Marketing over 10 years ago. I needed to find out what companies knew about us people and how marketers made their decisions to sell us stuff. 


And now I know. I know why we buy things we regret, why we often fail at saving money, why we love a brand we’ve never even tried … I know what’s behind the scenes of the shopping universe and today I want to share it with you.


In this blog, you’ll find answers to how you are being encouraged to buy and how you can make conscious purchase decisions. You’ll get answers in a snackable format through blog articles and Instagram posts (join our Insta community here).


Feel free to reach out and ask me any question you have related to this topic, I’ll be happy to answer if I can 🙂


Bisous (pardon my French!)

%d bloggers like this: